Why you need a marketing strategy for your business

Why you need a marketing strategy for your business


A good marketing plan

With a good marketing plan, you’ll have an action plan that you can implement knowing that it is aligned with your business goals. You’ll have done the work of identifying your target market, refining your message, and deciding what are the appropriate social networks for your business.


A clear goal with expectations

Focus on setting up clear goal with expectations, objectives and tactics that will enable your goal reach. Keeping the relevant measuring process with metrics will assist you in tracking the progress and measure your return in Investment. In brief it will enable you to work strategically on your marketing plan than executing marketing activities without relevant focus.

This will also enable you to put the right processes in place and next time the activity strategy to planning to rolling out will be managed within justified time plan. This will serve you well as you encounter the daily challenges of running a business.


The opportunity landscape

My endeavor is to help businesses understand the opportunity landscape and exploit the digital tools, especially, for marketing their products and services. It is encouraging to see small companies taking baby steps to leverage eCommerce channels, tie in their supply chains, implementing sales enablement tools or just simply making their websites accessible for the mobile world.


To row value proposition

The best part of providing marketing solutions is to see companies succeed and grow their value proposition exponentially, making venture capitalists take interest in such businesses. As businesses expand their operations globally, they are looking for market research and legal counsel. The vast regulatory landscape needs to be tactfully navigated. Companies are seeking support to negotiate the complex requirements of legal compliance.

I am passionate about helping small businesses with a range of marketing and sales enablement strategies. It gives me immense happiness to support their ideas and help them execute their plans from strategy to implementation. Whether it is designing responsive websites, implementing marketing communications, designing email campaigns, providing legal guidance, or developing social media strategies, it is exciting to see them succeed all the way. I look forward to working with many more exciting ventures in the coming days.


About Manjula Nair

Manjula Nair is a marketing strategist with around twenty years of experience in global technology companies. She provides consulting services to startups and small businesses helping them expand their reach, exploit digital platforms and diversify their product portfolios to become more competitive in a globalized economy.

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