Importance to have an effective content

Importance to have an effective content

Someone had said content is King and it really hold right. In today digital world content is King and we really cannot achieve much without our king. It’s the Content only that we drive to talk about us as a  human or promote our business. The content can be through words, through video, through graphics, through visuals etc what is common is effective content.

Imagine having a bill board promoting butter with just a picture of a piece of butter and nothing else written on it. Branding is also driven by effective content

Imagine a TV Advertisement that is muted and it only shows a kid eating butter, but no one know why he is eating the butter, Why that very butter, which butter is it and why he should be eating the butter in first place.

Imagine if social media also had similar activities with no relevant content. Would that enable us to spend time on social media buying or selling services/ products.

What content really does is build an emotional understanding between sellers and consumers. And that initiates the below

  • Builds brand recognition and credibility.
  • Increases brand awareness and visibility.
  • Create an Industry leader/ Early mover branding for your brand
  • Accelerate qualitative traffic to your business website
  • Build effective customer relation management communication to assist customers while making the purchase
  • Provides added value without being intrusive.
  • Improves lead generation and conversion.


RBZ academy of digital marketing not just focus on tools and technology used in digital presence but also provides training in content strategy, content placement and content marketing.  Visit our social media places #rbzacademy today and get more tips.

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